Seeing A Safer Future with Protect Our Breasts

IMG_4631Thanks to the generous support of the early donors to our See a Safer Future crowdfunding campaign, the Protect Our Breasts Executive Board attended the Natural Products Expo West in Anaheim, California this past weekend. Arriving at the Expo plaza in our black dresses and green scarves was an incredible experience. As a first time attendee, I was overwhelmed and amazed at the number of people and brand exhibitors- over 71,000 attendees!!

We started the experience by walking through the Fresh Ideas tent meeting new industry leaders, and organic companies trying to quickly learn the best ways of interacting with these industry professionals. That first afternoon, I also met Stacy Malkan, the author of Not Just a Pretty Face and cofounder of Campaign for Safe Cosmetics. As the new personal care and cosmetics researcher for the team, I had read her powerful and eye-opening book on the chemicals in our products. Very exciting to meet the author!

To share the importance of our “See a Safer Future” campaign, we visited with companies with which we have built relationships. As a team, we walked the floor taking pictures with company representatives at their booths – all of us wearing our bright green Protect Our Breasts sunglasses donated by our agency – Marketing by Design.

By the end of the weekend, I had eaten an incredible number of samples of popcorn, peanut butter, cookies, maple water, teas, yogurt and bars. But I also had the incredible opportunity to talk to companies that see a safer future by working to create safer alternatives of chemical free foods, cosmetics, cleaning supplies, and packaging.

As a new Protect Our Breasts Executive Board member, this introduction to the organic industry makes me hopeful for the future of our generation, knowing we have an impact in the industry today. I cannot wait to attend future expos (your donation will help!) and continue to “See a Safer Future” with Protect Our Breasts!!

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