Our mission is to share the conversation about chemicals
in everyday products found on the grocery shelves that contribute
to breast cancer; empowering women to make safer choices to protect
their breasts during the most vulnerable periods of their lives.

Protect Our Breasts

1 in 8

Breast cancer is a disease that touches the lives of many. One in eight women will be diagnosed with breast cancer in the course of their lifetime.

everyday exposure

Research shows that exposure to endocrine disrupting chemicals and carcinogens can lead to a breast cancer diagnosis later in life.

windows of susceptibility

Up through a woman’s first full-term pregnancy is a time when women are particularly vulnerable to these harmful chemicals. It is up to us to stop breast cancer before it starts.

Protect Our Breasts

Did you know that “consumers who avoid products with harmful chemicals on the label have a lower body burden”?

In a September 2020 study by Silent Spring Institute, “researchers found that consumers who avoided products containing specific endocrine disruptors had significantly lower levels of the chemicals in their bodies”. 726 people across the U.S. sent urine samples for analysis of the 10 most common endocrine disruptors. The participants were also asked to complete a brief survey on everyday product use. One of the key findings from the study included that “people who avoided products with parabens, triclosan, BPA, and fragrances were twice as likely to be in the group with the lowest body burden for all chemicals combined.” Additionally, “avoiding certain products and reading ingredient labels was most effective at reducing exposures to parabens, triclosan, and benzophenone-3 (also known as oxybenzone)” (Silent Spring Institute, 2020). This recent study reaffirms the importance of taking active steps to reduce your exposure to chemicals of concern. Though stronger regulatory action is of the utmost importance, you shouldn’t have to stop using products altogether. You can work to reduce your exposure by:

-Reading ingredient lists
-Making simple swaps (such as switching from a plastic to metal water bottle)
-Following resources that help to share helpful tips and suggestions to empower your health and wellbeing

Be sure to follow POB for updates on the latest science and for tips on how to help lower your risk of a future breast cancer diagnosis. #endocrinedisruptors #breastcancerawarenessmonth #breastcancer #silentspring #organic #organicliving
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POB began to percolate ten years ago this week, thanks in part to meeting Meg Hirshberg. It was her third battle with breast cancer and I was finishing my own treatment. Her husband’s words that day were powerful,⁣

“𝘞𝘦 𝘤𝘢𝘯 𝘱𝘢𝘺 𝘧𝘰𝘳 𝘰𝘳𝘨𝘢𝘯𝘪𝘤 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴 𝘯𝘰𝘸 𝘰𝘳 𝘧𝘰𝘳 𝘩𝘰𝘴𝘱𝘪𝘵𝘢𝘭 𝘣𝘪𝘭𝘭𝘴 𝘭𝘢𝘵𝘦𝘳.” ⁣

It was clear, pesticides are poisons and it’s time to stop harming our health.⁣

A decade has passed and both Meg and I have started educational non-profit organizations to prevent the disease. Hers, 𝐀𝐧𝐭𝐢𝐜𝐚𝐧𝐜𝐞𝐫.𝐨𝐫𝐠, is an amazing source for learning more about the breadth of causality beyond heredity and what we can do to support ourselves and those we love. While her husband is well known for bringing us organic dairy products, their son, Ethan, is the next entrepreneur in the family - providing an organic product that is a truly safer alternative.⁣

𝐄𝐭𝐡𝐚𝐧’𝐬 𝐎𝐫𝐠𝐚𝐧𝐢𝐜 𝐞𝐧𝐞𝐫𝐠𝐲 𝐬𝐡𝐨𝐭𝐬 are certified organic AND packaged in non-toxic glass. We are so grateful for his efforts in creating a safer marketplace with healthy (and yummy)products. While we know that breast cancer is not all about the family, in the Hirshberg family, prevention is.
#products #drinkethans #organic #organicdrink #energyshot #BreastCancerAwarenessMonth2020 #organicliving #EndocrineDisruptor Ethan's Meg Cadoux Hirshberg Anticancer Lifestyle Stonyfield
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2 weeks ago

Protect Our Breasts

Are you aware of the misconception between heredity and breast cancer? According to the American Cancer Society, only 5-10% of breast cancers are hereditary, or passed from parent to child. It is estimated approximately 15-25% of cases are attributed to lifestyle factors, leaving up to 70% cases that are potentially linked to environmental factors. There are a wide variety of exposures, as seen in the image shown from a BCPP report Sept. 2020, including some we can try to lower, such as avoiding concerning chemicals in products.

Breast cancer risk is not solely a concern for when someone is older, even though breast cancer usually happens to older women. Exposures during susceptible periods of development, up through a first full-term pregnancy, are critical periods of risk for developing breast cancer later in life called Windows of Susceptibility. This is a susceptible period of development when significant structural and functional changes in mammary glands and hormone signals may influence breast cancer risk.

What can you do? Start working towards making safer consumer product choices to reduce your exposure and stay tuned to POB throughout the month of October and beyond for tips and more information on how to reduce your risk of a future breast cancer diagnosis.
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2 weeks ago

Protect Our Breasts

SAFER ALTERNATIVE PARTNER

SAFER PRODUCTS GIVEAWAY and COUPON CODE!!! This week, we are excited to give away a basket of self care products from our safer alternative brand partner @badger. During these tough times, it is especially important to take care of yourself with products without toxic chemicals. We are so grateful to Badger for their efforts to help us prevent breast cancer with safer items. Enter now for a chance to win a safer self-care basket!

To enter:
1. Like this photo and make sure you are following us @protectourbreasts
2. Tag 2 friends who you would like to win a self-care basket!
We will randomly pick the winner by the end of the week!
...and throughout the month, enjoy this special POB Community COUPON CODE: POB25

Restrictions apply: Good on only badgerbalm.com., One use per customer, Cannot be combined with other offers, Valid through 10/31
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3 weeks ago

Protect Our Breasts

Throughout Breast Cancer Awareness Month, we hope you will help us honor survivors, while shedding light on the misconception that heredity is breast cancer’s primary cause. 𝐈𝐭’𝐬 𝐍𝐎𝐓! ⁣⁣
⁣⁣
According to the American Cancer Society, only “about 𝟓% 𝐭𝐨 𝟏𝟎% 𝐨𝐟 𝐛𝐫𝐞𝐚𝐬𝐭 𝐜𝐚𝐧𝐜𝐞𝐫 𝐜𝐚𝐬𝐞𝐬 𝐚𝐫𝐞 𝐭𝐡𝐨𝐮𝐠𝐡𝐭 𝐭𝐨 𝐛𝐞 𝐡𝐞𝐫𝐞𝐝𝐢𝐭𝐚𝐫𝐲, meaning that they result directly from gene changes passed on from a parent.” ⁣⁣
⁣⁣
So many more breast cancer cases are caused by 𝐥𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞 𝐨𝐫 𝐞𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭𝐚𝐥 𝐟𝐚𝐜𝐭𝐨𝐫𝐬, including exposure to toxic chemicals in everyday products. The timing of these exposures, up through a woman’s first full term pregnancy, influence the risk for a future diagnosis. During awareness month, let’s honor our loved ones by sharing these important facts with our friends and families. ⁣

Follow our posts for the most up-to-date science and safer alternatives from our partnered brands. It’s time to stop the fear and reduce our risks by choosing safer products! 𝐏𝐥𝐞𝐚𝐬𝐞 𝐬𝐩𝐫𝐞𝐚𝐝 𝐭𝐡𝐞 𝐰𝐨𝐫𝐝 𝐚𝐧𝐝 𝐬𝐡𝐚𝐫𝐞 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐲!⁣⁣
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